Preprints and Media Attention: Managing Public Communication

Introduction

Preprints can attract rapid media attention, especially in high‑interest fields. While visibility can be beneficial, it also carries risks when findings are misinterpreted or overstated.

This article explains how researchers can manage media attention around preprints responsibly.

Why Media Engage With Preprints

Journalists value preprints for:

• Early access to findings
• Timely reporting

However, lack of peer review increases risk.

Common Risks of Media Coverage

Risks include:

• Overgeneralization
• Public misunderstanding
• Policy misuse

Responsible Communication Strategies

Researchers should:

• Emphasize provisional status
• Avoid causal claims
• Coordinate with institutions

Conclusion

Responsible communication protects both researchers and the public. Careful framing ensures preprints inform rather than mislead.